Account Based Marketing (ABM)
El Marketing Basado en Cuentas o Account Based Marketing (ABM) tiene que ver con encontrar cuáles son las personas involucradas en el proceso de compras y los diferentes tomadores de…
Plan de contenidos
Una estrategia de contenidos es la que define los objetivos y el plan a seguir en cuanto a la creación y distribución de contenido. Debes revisar la estrategia de contenidos…
La mejor manera para entender a tus clientes
Las personas que más te puede enseñar sobre tus clientes son ellos mismos.La mejor manera de aprender sobre ellos es ir a hablar con ellos.¿Simple? Sí. ¿Fácil? No.No basta con…
B2B vs B2C
¿Porqué debemos usar tácticas de marketing especiales cuando promocionas servicios o productos a empresas?Las empresas tienen características y necesidades únicas:El principal motivador de la compra tiene que ver con los…
What to do if you don’t know what goals to set
You’ve probably read this before: “To achieve something, you have to set goals. Here are the best techniques on how to overcome the barriers on how to get from point…
How to start being more consistent with your goals in just 15 minutes
You set goals. Lots of them. And you even put systems in place to reach them: habits, reminders, app notifications, you name it. Then, the time of actually doing the…
Untranslatable words for saying how you feel in other languages
You remember the joy you felt when you meet someone you haven't seen in a long time? That's called Gjensynsglede in Norwegian (here's the pronunciation in case you want to try).Tim…
How can you be less emotional: recommendations from neuroscience
Sometimes you feel like your day is like an emotional roller coaster. You find yourself annoyed by what other people say and do, and it's difficult for you to control…
Building my Business – Day 2
This is the second day of my journey of building a service business. In day one's post I talked about what inspired me, project evaluation for the business idea and…
Building my Business – Day One
Hey there! I'm excited to share with you the first day of working into building an outsourcing service. The Inspiration I came across an episode from the Mixergy podcast where…