What I'm doing now

Here you'll find all the things I'm focused on at this point in my life (aka WTF is Paulina up to).

(Check out the now page movement by Derek Sivers if you want to find out more about this.)

Location

I moved last year to Marbella, on the south of Spain, from Thailand. It's been a huge change going from a five-thousand-person, 21km² island to a city where you can't walk anywhere and the closest place takes at least a 10-min. car ride.

But this being the sunniest spot in Europe, with an abundance of tasty, healthy, and cheap food, I can't complain.

I got my residence permit at the beginning of this year, so I can make international trips! I recently visited a friend in Portugal. And I'm planning to do a trip in Europe in the next few months with my partner (if you have any suggestions, please send them through!).

Work

I'm looking to make Upgroves an established company to help SMB owners with their digital business operations. Part of what I've done towards that is rebuilding my website, creating content, doing a lot of user research, and continuing with the 30x500 course.

I'm also working part-time as a project manager and tech implementor.

Recent Projects

• Project management, business analysis, and tech implementation:
  • Working with an Australian software and marketing agency, primarily managing projects and implementing tech solutions for their Safety & Field Management software client. I help clients in mining and construction optimize their workflows.
  • Implementing a compliance and risk management system in the Microsoft environment for a Chilean construction company.
• Marketing automation implementation: for a Spanish psychological coach.
• eCommerce growth: Supporting an Australian eCommerce brand that sells painting accessories with email marketing, automation, and content strategy.
• Website Creation & Revamps: Recently designed, updated, and optimized WordPress websites:
  • A Chilean author (Suspensoul)
  • A freediving company in Koh Tao, Thailand (Apnea Total)
  • My own Upgroves website

What I've Been Playing Around With

• Claude Code: In March, after reading Hannah Stulberg's posts on how to set up Claude Code for non-tech work, everything just clicked. Since then I've been doing so many fun projects I've wanted to do but couldn't because I had so much to learn...
• Piano: I bought a digital keyboard with 88 weighted keys at the end of last year. My favorite songs I've learned so far: Easy by Faith No More, Ronda Alla Turca by Mozart, the Succession main theme. I also realized how talented the pianist on the first Jamiroquai albums was.

Content I've Enjoyed Lately

📖 Reading

• Elon Musk by Walter Isaacson: This book is like Titan for petroleum, but for tech. I've learned a lot about tech advancements through Elon's story.

🎬 Watching

• Project Hail Mary: What a wonderful story! It made me feel the way I felt watching E.T. as a kid. It's been a long time since a movie gave me that sense of wonder.
• One Piece Season 2: The values of the main characters are inspiring. Also just fun to watch.